Putting a home in the MLS is easy.

Getting the right buyers to notice it is where the work begins.

When we list a property, our goal is not simply to put up a sign, upload some photos and wait for someone to find it.

We build a marketing strategy around the property.

A lake home may need a completely different approach than a traditional residential home. Acreage attracts another type of buyer. Recreational properties, second homes and properties with large garages or outbuildings may need to reach buyers well beyond the immediate area.

That's why our marketing plan is designed around one goal:

More exposure. More qualified buyers. Better opportunities for our sellers.

Professional Photography That Makes the First Impression Count

For many buyers, their first showing happens online.

Before they ever schedule an appointment, they are looking through photos and deciding whether your property deserves a closer look.

Professional-quality photography helps showcase the features buyers need to see, both inside and outside the home.

We want buyers to stop scrolling and think:

"I need to see this one."

Drone Photography and Video When It Makes Sense

Some properties simply cannot be adequately represented from ground level.

Waterfront, acreage, wooded parcels, large lots and properties near recreational amenities can benefit tremendously from aerial photography.

Drone imagery can help buyers understand the relationship between the home, land, shoreline, surrounding area and nearby features.

We don't believe in using something just because it looks fancy.

We use it when it helps sell the property.

Floor Plans Help Buyers Understand the Home

Photos show individual rooms.

Floor plans show buyers how those rooms actually work together.

Depending on the property, we may use 2D and/or 3D floor plans to help buyers understand layout, room relationships and the overall flow of the home.

That can be particularly helpful for buyers searching from outside Central Wisconsin who may be deciding whether a property is worth the drive before scheduling a showing.

Facebook and Marketplace Marketing

Listing a property online isn't enough.

We also want to put it where buyers are already spending their time.

Facebook and Marketplace can provide additional exposure to local buyers, people considering a move and buyers who may not have been actively searching a traditional real estate website at that exact moment.

A property can sometimes catch the attention of someone who wasn't planning to move until the right house appeared in front of them.

That's why social media is an important piece of our overall marketing strategy.

Exposure Across Major Real Estate Websites

Once your property is entered into the MLS, it can be syndicated across major real estate websites used by today's buyers.

That broad exposure matters.

Buyers search differently. Some rely on their agent. Others use major real estate websites, Google, social media or specialized property sites.

Our job is to make it as easy as possible for the right buyer to discover your property.

Additional Online Placement

Depending on the property and our current marketing strategy, we may use additional placement opportunities to increase visibility.

That can include enhanced exposure on major real estate platforms and other digital marketing channels.

The important part isn't simply appearing in more places.

It's appearing in the places where the right buyers are actually looking.

Lake Properties Need Lake Buyers

Marketing a waterfront or recreational property requires understanding that the eventual buyer may not live anywhere near the property.

Castle Rock Lake and Lake Petenwell attract buyers from throughout Wisconsin and beyond.

For appropriate lake properties, we can use specialized lake-property marketing platforms to reach people specifically searching for the waterfront lifestyle.

Someone sitting several hours away may be searching for exactly what your property offers.

We want them to find it.

Google Matters Too

Buyers don't only search real estate websites.

They Google.

They search communities, lakes, neighborhoods, recreational opportunities and individual properties.

Our broader online presence and local content strategy are designed to help connect our listings with people researching Central Wisconsin and its lake communities.

The more ways qualified buyers can discover a property, the better.

Open Houses When You Want Them

Open houses can create additional exposure, generate activity and give buyers an opportunity to experience a home in person.

They aren't necessary for every seller or every property.

That's why we don't believe in forcing them simply so we can say we held one.

If an open house makes sense for your property and you would like one, we can incorporate it into the marketing plan.

Marketing Isn't One Size Fits All

This may be the most important part of our strategy.

We don't market every property exactly the same way.

A $175,000 starter home doesn't need the same marketing plan as a $750,000 waterfront property.

A hunting parcel isn't marketed like a subdivision home.

A property with a huge pole building near Castle Rock Lake may appeal to someone looking for boat and RV storage even if they aren't initially searching for a traditional home.

Understanding who the likely buyer is helps us determine how to market the property to them.

Personal Service Still Matters

Technology can help us reach buyers.

It cannot replace communication.

We believe sellers should understand what is happening with their property, what buyers are saying and how the market is responding.

If something isn't working, we need to recognize it.

If the market changes, our strategy may need to change with it.

If buyers consistently raise the same concern, that's information worth discussing.

Our job isn't just to advertise your home.

Our job is to help you navigate the entire sale.

Our Goal Is the Same as Yours

Ultimately, all the photography, online exposure, social media, specialized marketing and technology have one purpose:

To put your property in front of qualified buyers and create the strongest opportunity for a successful sale.

We want to help you get the best price and terms the market will support, within the timeframe that works for you, with as little unnecessary stress as possible.

Because good real estate marketing isn't about being everywhere just for the sake of being everywhere.

It's about getting the right property in front of the right buyers at the right time.

Lakes Region Team | Weichert, Realtors®

Spouses Who Sell Houses

Serving home, waterfront, recreational and acreage sellers throughout Central Wisconsin.